By now, most businesses that want to reach people online know the term Search Engine Optimisation. SEO is a key component of having a site rank on search engines. This makes it easier for potential customers to find a site and ultimately use its products or services. However, SEO can look difficult due to the many different tasks involved in implementing a successful strategy. Fortunately, there are several simple steps anyone can take to boost a company’s SEO over time.
Before diving into tips for improving SEO, though, it is essential to understand the various aspects of optimisation. Technical SEO is the process of improving a website for the crawling and indexing done by search engines. When a search engine see your company’s website, it needs to be able to access your site without any issues. Implementing the five tactics listed below will help your sites visibility. It will also improve your content strategies and off-site promotion through other websites.
Have a Well-organised Website
First and foremost, a well-thought-out website is crucial to boosting SEO. People visiting your site need to be able to find information about your company and its offers quickly. Search engines need to do the same. A site needs to have a logical structure and hierarchy of information, without being overwhelming and confusing. Less is more! Minimize the number of sections (and sub-sections) on your website and keep things as simple as possible for the user (and the search engine crawlers).
Produce High-Quality Content
In addition to a well-structured website, companies can boost SEO campaigns with the help of high-quality content. Content needs to be relevant to the users visiting a website, and it should include keywords that show authority on a topic. Just like the website structure, content needs to be organised in a way that makes sense to readers. Use headings and spread out the content, so that visitors can scan the information easily.
Most importantly, developing and publishing quality content that benefit’s the reader is a must. Companies should also have a plan for updating content on a regular basis, keeping things fresh for search engine crawling and indexing.
Link to Authority Sites
Another easy way to improve a company’s SEO is to add in relevant links to outside websites. To ensure this tactic helps your SEO strategy, outbound links need to be to authority sites, not merely a site with the same keywords or anchor text. Linking to other websites helps increase relevancy of the content produced, and it may help readers spend more time on your site. Search engine algorithms give credit for this tactic when it is done correctly.
SEO metadata is what shows up on search engine page results when a user searches for a specific keyword or phrase. Improving the metadata on a website can help boost SEO. However, this can be difficult because metadata involves creating several meta titles, meta descriptions and relevant metadata keywords. Using an SEO marketing agency may be beneficial for improving metadata so that it is both descriptive and efficient behind the scenes.
Optimise for Speed and Mobile Use
Finally, a simple way to boost your company’s SEO is through optimisation of the website itself. From a speed perspective, search engine crawlers need to be able to access the information listed on a site quickly and without issue. If the site is slow, you can format and edit images with a compression tool to help keep speed up to par. Additionally, optimising speed may involve including browser caching to help information load quickly when a user revisits a page.
Mobile optimisation is also a must, as this is now a factor in ranking for SEO. Running a simple test to check the mobile optimisation of the company’s site can highlight any issues with how a user – or a search engine – experiences a website on a mobile device.